Marketing and the law

Can I actually do this in my marketing?

Twelve things businesses do every day, and what Slovak law says about each. The verdict is on the card; the reasoning, with the provisions behind it, is on the detail page.

• A newsletter to your customersAllowed only if you meet the conditions; miss one and it becomes unlawful.See the reasoning →Yes, but
• A purchased contact databaseNot lawful in this form. The page names what you can do instead.See the reasoning →No
• Cold e-mail to companiesNot lawful in this form. The page names what you can do instead.See the reasoning →No
• A customer's photo in an adAllowed only if you meet the conditions; miss one and it becomes unlawful.See the reasoning →Yes, but
• Reviews on your websiteAllowed only if you meet the conditions; miss one and it becomes unlawful.See the reasoning →Yes, but
• Claiming to be the bestAllowed only if you meet the conditions; miss one and it becomes unlawful.See the reasoning →Yes, but
• Working with an influencerNot lawful in this form. The page names what you can do instead.See the reasoning →No
• Comparative advertisingAllowed only if you meet the conditions; miss one and it becomes unlawful.See the reasoning →Yes, but
• AI imagery in an adAllowed only if you meet the conditions; miss one and it becomes unlawful.See the reasoning →Yes, but
• A prize competitionAllowed only if you meet the conditions; miss one and it becomes unlawful.See the reasoning →Yes, but
• A photo found onlineNot lawful in this form. The page names what you can do instead.See the reasoning →No
• A logo from a designerAllowed only if you meet the conditions; miss one and it becomes unlawful.See the reasoning →Yes, but